History, Values, & Basic Beliefs
A journey to the future
The strong demand for medicine continued to rise. In 1975 Dexa products were available across the whole of Sumatra. Confident in its ability to deliver excellent quality in its products, Dexa then took a huge step to penetrate the Java market through Surabaya. This turned out to be a doorway to Dexa covering the Indonesian market. By 1978, Dexa products were distributed to all parts of Indonesia.
In 1984 Dexa further strengthened its position as a nationwide player by strategically relocating its marketing office to Jakarta.
Since 1994, from year to year, Dexa’s domestic sales have grown steadily higher than the Indonesian pharmaceuticals industry. In 2001, PT Ferron Par Pharmaceuticals was established to provide additional production and marketing capacities in support of this high growth, and to anticipate the global competition.
Dexa is now solidifying its excellent management team and staying focused on its core business of producing and marketing quality pharmaceutical goods. Dexa intends to maintain its position as a nationally recognized market leader. In addition, Dexa is taking up the challenges to become a regional player and to achieve a respectable global presence.
Core Competencies & Values
At Dexa, activities are focused around maximizing its 4 core competencies: