Achievement

  • STIMUNO achieve a "Choice Brand Awards 2012" organized by Kartini Magazine and Women Insight Centre (WIC) at Senayan City, South Jakarta, on Wednesday, June 13, 2012. This is the second award for STIMUNO after receiving the same award in 2011.

    At this event, STIMUNO achieved the "Mom’s Choice Brand 2012" award in the "Immunomodulator Supplement" category . The award was based on a survey result conducted by WIC in six major cities in Indonesia, namely; Jakarta, Bandung, Semarang, Surabaya, Makassar, and Medan. The surveys were conducted over a period of three weeks, in February 2012.

    The surveys were executed by random sampling method to 1000 female respondents to know the preferred brand for female in 99 product categories through out Indonesia. "This is the second award for STIMUNO after the same award last year. This is also become the third award for STIMUNO this year. We would like to express our gratitude, especially to mothers who had chosen STIMUNO as immunomodulator product for their children. This award become our challenge to always inovate and give the best for Indonesian consumer," said Sudianto, STIMUNO's Brand Manager after receiving the award.

    WIC, as a marketing research consultant, begin to conduct the women's survey in 2011. The studies was examine the value of a brand by explaining the determining elements for Indonesian women.

    According to several researches, women are the biggest and most important consumer market in the workplace and at home. The new research from Boston Consulting Group gave an illustration that women hold 83% of all the buying decisions for them and for their family.

    Consumer behavioural expert, Prof. Dr. Ir. Ujang Sumarwan, M.Sc. also expressed a similar comment. Prof. Ujang said that according to Forrester's data, women are responsible for 80% of all the buying decisions regarding to health care in their homes. These studies confirm the statement that targeting the women is a strategic marketing decision.

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