Achievement

  • STIMUNO Syrup and STIMUNO Forte achieved the Indonesia Most Recommended Brand Word of Mouth Marketing (WOMM) Award 2015, in the categories of "Children Immunity Vitamin" and "Adult Immunity Vitamin".

    The WOMM Award 2015 was handed over by SWA Magazine Chief Editor, Kemal Effendi Gani and CEO Onbee Marketing Research, Sumardy, to General Manager Consumer Health Dexa, Andrew Sulistya in Intercontinental Ballroom, Mid Plaza Hotel, Jakarta, Thursday, August 13, 2015.

    "The Word of Mouth Marketing Awards" is an award for companies that succeeded to run their promotional strategy by word of mouth. This event has been held for 7 times since 2009.

    Based on WOMM 2015 survey result conducted by Onbee Marketing Research for the period of January to March 2015 with 3,011 respondents, 15-55 years old, in Jakarta, Bandung, Surabaya, Medan, Makassar, Semarang, and Denpasar, STIMUNO Syrup and STIMUNO Forte achieved the highest index compared to other brands in the categories of "Children Immunity Vitamin" and "Adult Immunity Vitamin".

    Compared to four other brands in the Children Immunity Vitamin, STIMUNO Syrup achieved the highest score of 202.7 while STIMUNO Forte achieved a score of 193.5.

    In his speech, Chief Editor SWA Magazine, Kemal Effendi Gani explained that WOMM recommendation is calculated through formulation between WOMM function and social network function as a multiplier factor. WOM score function is calculated through average value of weighted value from three dimensions, namely, talking, promoting and selling.

    By receiving this award, in 2015 STIMUNO Syrup fulfilled its achievement as a leading brand in the children's immunity vitamin product category. Before this, for the sixth consecutive time, STIMUNO Syrup achieved the "Top Brand for Kids 2015" from Marketing Magazine on April 16, 2015.

    STIMUNO is an immunomodulator made from meniran extract (phylantus niruri). This product is one of five Indonesian herbal products, which have been certified phytopharmaca. STIMUNO has been exported and marketed in various countries in Asia such as Cambodia and Vietnam. Corporate Communications