On Thursday, April 21, 2016, STIMUNO, for the seventh time (heptatrick) achieved the Top Brand for Kids Award in the Children's Immune System Vitamin category in the Top Brand Award for Kids & Teens 2016 event that was held in Ballroom II Mulia Hotel, Jakarta.
The award was accepted by Andrew Sulistya, General Manager of Consumer Health Dexa (CHD) PT Dexa Medica, and was handed over by Frontier Consulting Group Chairman, Handi Irawan.
Top Brand for Kids & Teens is an independent survey by Frontier Consulting Group, which aims as a benchmarking tool for kids and teen product brands, henceforth to measure brand performance in the public eye. This year, Top Brand Kids & Teens Award use three general parameters, namely, top of mind awareness, last usage, and future intention. Top of mind awareness is based on the product brand first mentioned by the respondents when the category is asked. Last usage is based on the last product brand used by respondents while future intention is based on the product brand that the respondents will use in the future.
STIMUNO succeeded to achieve 48 percent of the Top Brand Index (TBI). This TBI score far exceeds other nominator products in the same category that only achieved 11,3 percent and 2,5 percent.
Top Brand for Kids & Teens Survey for this year involved 2,500 respondents in the five major cities, namely Jakarta, Bandung, Semarang, Surabaya, and Medan. The survey was targeted to toddler, kids, and teen products. Almost all products from medicine, personal care, food, and drinks, IT, retail, baby supplies, and school supplies have been involved in the survey. The surveyed category reached more than 150 categories by including more than 250 top brands.
STIMUNO is an immunomodulator made from meniran (Phylantus Niruri) extract. This product is one of the five herbal medicines in Indonesia that has obtained a phytopharmaca certificate. STIMUNO has also been exported and marketed in several Asian countries such as Cambodia and Vietnam. Corporate Communications Dexa Medica