April, 5 2013

Dexa Medica sponsored a "Marketing Plan Competition 2013" organized by S-1 Student Board of Prasetya Mulya Business School. The event was held on Saturday, February 2, 2013 in Prasetya Mulya Auditorium.

The Marketing Plan Competition (MPC) is an annual event for students from various universities. It is part of the Enterprenuer Creative Challenge (EURECA) program that gives a chance to S-1 students to be great marketers.

The competition focused its theme on brand activation. Nineteen teams joined the competition. Each team consisted of three students. Ten teams were assigned to prepare a marketing plan for STIMUNO Forte and 9 other teams to prepare a marketing plan for VITAFEM Free Me.

On MPC 2013 Grand Final, 19 papers were rated by judges; Adhitia Budi (Group Brand Manager OTC Dexa Medica), Gloria Haslim (Leader of dharma dexa), and Dr. Eka Ardianto and Bernardinus Realino from Prasetya Mulya.

Five papers were elected to have the highest rating for its marketing strategy, marketing research, financial projection, and structural visualization aspects. The five teams come from Prasetya Mulia Business School, Bandung Institute of Technology (ITB), and University of Indonesia (UI).

According to the judges’ evaluation, 3 teams were selected to be winners. The team from ITB was the third winner. Second position went to the team from UI, while the first place was taken by the team from Prasetya Mulya. The team from Prasetya Mulya consisted of Nazier Ariefin, Marcella Hindarko, and Jo Reiner from Marketing Department, Class 2011. Corporate Communications